MELLACE FAMILY BRANDS LAUNCHES SNACKTRITION
New natural snack line adds fiber, calcium to nuts and dried fruits for a simple, nutrient-rich cure for the common snack
ANAHEIM, Calif. (March 14, 2008) – Mellace Family Brands, a snack food innovator known for a diverse product line that includes tree nuts, peanuts, snack mixes, and enrobed chocolate items, today announced the launch of Snacktrition, a new line of great-tasting nut and dried fruit snacks that are oven roasted through a proprietary process that adds valuable nutrients that adults and kids need as part of a balanced diet. The natural, healthy snacks offer a terrific way to satisfy hunger while also providing some of the critical vitamins and nutrients a body needs.
“We believe in the power of positive snacking and in enriching people’s lives through simple, healthy snacks,” says Mike Mellace, president and chief executive officer. “Snacktrition is enhanced with key nutrients such as calcium and fiber, which makes good-for-you foods like almonds and cashews now better than ever. Made from real fruit and nuts with nothing artificial, every bite is bursting with mouthwatering flavor and a crunchy texture that every snacker craves.”
The inaugural line of Snacktrition products features five yummy offerings, including Sea Salt Cashews with Fiber, Sea Salt Almonds with Calcium, Salt & Pepper Cashews with Fiber, Smoked Almonds with Calcium and Fruit & Nut Mix with Fiber and Calcium. Each item of Snacktrition is unique in the nutrients that it delivers. Depending on the item, you will find three grams of dietary fiber or more than 100 milligrams of calcium, which translates to approximately 12 percent of the recommended daily fiber needs and approximately 10 percent of recommended daily calcium needs according to US Department of Agriculture (USDA) and US Food and Drug Administration (FDA) guidelines.
“We know that today’s moms care about the food choices they make for themselves and their families, and Snacktrition provides great-tasting, portable snacking alternatives that fit into their healthy lifestyles and are convenient at any time of day,” adds Mellace.
Snacktrition enriches the lives of others through the Mama Cares Foundation, which seeks to transform lives and provide needed assistance for poverty-stricken families. A portion of each sale brings needed food, shelter and hope to those looking for a chance to improve their current situation.
Snacktrition products will be unveiled at the Natural Products Expo West in Anaheim, Calif., on Friday, March 14. For store availability or more information on purchasing Snacktrition, please call 760-448-1940 or log onto www.snacktrition.com.
About Snacktrition
Developed by snack food innovator Mellace Family Brands, Snacktrition offers great-tasting nut and dried fruit snacks that are fortified with valuable nutrients that adults and kids need as part of a balanced diet. The innovative line of natural, healthy snacks offer a terrific way to satisfy hunger while delivering some of the critical vitamins and nutrients a body needs. For more information, please visit www.snacktrition.com.